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DaTruRochin
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Post by Guest Tue Nov 17, 2009 2:21 pm

From Advertising Age, analysis of beer drinker's psychographics:

CRAFT BEERS
These specialty made beers get lumped into one category both because there are fewer fans (and thus less statistically significant data) of them, but also because the personalities of one type fairly well describe another. This group is more likely to spend time thinking about beer rather than work. They are more open-minded than most people, seek out interesting and varied experiences and are intellectually curious. Craft-beer drinkers also skew as having a lower sense of responsibility—they don't stress about missed deadlines and tend to be happy-go-lucky about life.


Hmmm. Anyone we know fit this? scratch

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Post by PilotNut Tue Nov 17, 2009 2:26 pm

Is there a certain time you need a response by? Rolling Eyes

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Post by DaTruRochin Tue Nov 17, 2009 2:32 pm

By varied experiences do they mean drinking 1 round of IPAs, followed by a rich porter, sneak in a red and wrap it up with a delicious marzen?

I got giddy just typing that, but it took me at least 20 minutes just to figure out what beer types to list...
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Post by mattywizz Tue Nov 17, 2009 3:58 pm

I am, as I read this, enjoying my first ever craft-beer out of a can experience. Dale's Pale Ale. I certainly think more about beer than work. When I am at work I often think about beer. When I am with beer, I NEVER think about work.
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Post by pilotram Tue Nov 17, 2009 4:39 pm

It's as much a regional thing as anything else. Most UP students I knew had an appreciation for craft beer, even if they didn't drink it all the time. Something about living in Portland, it rubs off on you.
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Post by mikemac65 Thu Nov 19, 2009 12:44 pm

of course the greatest craft beverage is GUINESS!!! My 2 Cents

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Post by Stonehouse Thu Nov 19, 2009 2:14 pm

I'm not a beer drinker by any stretch (not gonna lie... I just don't really enjoy it that much, especially the really hoppy ones), but even having said that... I can't drink the big domestics, which you would think someone who doesn't like beer would be able to choke down. When I do have beer, it pretty much has to be a microbrew amber or blonde or whatever. Unless it's a Stiegl, in which case I make an exception. Smile

It's comes with the territory of living in Portland.
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Post by pilotram Thu Nov 19, 2009 3:26 pm

Stonehouse wrote:
It's comes with the territory of living in Portland.
LOL. +1.
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Post by Stonehouse Thu Nov 19, 2009 3:57 pm

Mad

I am the worst English major in history.
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Post by DaTruRochin Thu Nov 19, 2009 4:31 pm

Haha only because I slacked off and just got a minor...
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