Nike news

http://www.portlandpilots.com/news/2014/9/2/GEN_0902141353.aspx?path=general

The school extended their deal through 2022. They buried the lede though:

The Nike design team...is currently working on a brand refresh that will roll out during the 2014-15 school year.

If the refresh includes an anchor and/or ship's wheel I'm in.

PurplePrideTrumpet wrote:If the refresh includes an anchor and/or ship's wheel I'm in.

Well then, YOU'RE IN, PPT!

Stylized, but still easily recognizable.

Ask Rochin54 to get us a sneak peak!

I hope the agreement includes MORE Nike options in the bookstore and at Merlo/Chiles!

PilotNut wrote:I hope the agreement includes MORE Nike options in the bookstore and at Merlo/Chiles!  

YES.

I hope the "brand refresh" does keep the 'P' they came out with six or seven years ago.  It may have gotten flak on this board, but I dig it.

I like the P, too... but I agree that it could use a little something more added to it. That P superimposed over a wheel or anchor would be nice...

Agreed, keep the P. I hope this is what they mean by a "refresh" rather than a "redesign."

The P has character. It is distinctive. It looks fresh and stylish, but also classy. Also, I hate when schools/teams change their primary logo every few years.

I hope what they do is keep the P as the primary logo, but add a variation with a wheel incorporated. I don't think an anchor portrays the right message for an athletic department!

More details on the logo update, via The Beacon:

"As part of the new contract, Nike is doing a brand refresh of UP’s current logo and designing a new secondary logo. In October, UP will present the new logos created by Nike’s graphic identity group at a big reveal, according to Jason Brough, associate athletic director. The details of the logos will be kept secret until the reveal, Brough said, but the “P” logo will be refreshed with some minor adjustments."

So, we won't have to wait long. New logos revealed next month.

I found the new logo:

I don't hate it...  it will be interesting to see it without the strings in the way.  I do like having a return to the nautical theme--which helps differentiate us!  It is already growing on me...

Looking at some of the updated fonts in recent emails, etc., you can notice some subtle differences.  I think they are positive:



Notice that some of the negative space has been filled in, particularly between the T and L of Portland and I and L of Pilots.

First thoughts on the logo: I don't understand why the wheel isn't complete. Seems like it is overly stylized just for the sake of being stylized. Looks like a weird rising sun. I hope it looks better once we can see the whole thing (without those strings in the way).

Wordmark: Yeesh... that looks awkward. All the enclosed negative spaces filled in except between the R and T, L and O, and T and S. Kinda looks like someone got distracted partway through designing a logo and then forgot to come back and finish.

Here is the "logo" that had the most influence on the new Pilots Athletics secondary logo:

I got an email about the reveal at the soccer game on the 24th, which will also apparently include new colors. All I can say is it better not be the gold debacle again, because if there's one thing I don't want it's to look like Washington.

New colors? I'm guessing black and/or grey. Some of the teams have already been using those, including MBB using black as a highlight on its uniforms. WBB wore black uniforms in the WCC tournament last year. Men's soccer has been wearing purple-and-grey striped uniforms this fall.

Or maybe it will be lime green.

PurplePrideTrumpet wrote:I got an email about the reveal at the soccer game on the 24th, which will also apparently include new colors.

This is the email:

The University of Portland has extended their contract with Nike through the 2021-2022 school year. Nike has been working on a brand refresh that includes a new secondary logo and new colors, this will be unveiled during the Women's Soccer game versus Pepperdine Friday, October 24th, at 7:00 PM. Join the Pilots as they blackout the stands that night to celebrate the Nike partnership with the university and have a chance to win free giveaway items. Tickets are only $10 for adults, $5 for kids, and there are special group and youth team packages available as well. For more information, visit Portland Pilots.com. For Tickets, please visit the Pilots Box Office or call (503) 943-7525

NoPoNeighbor wrote:First thoughts on the logo: I don't understand why the wheel isn't complete. Seems like it is overly stylized just for the sake of being stylized.

I understand your point, but I would assume they would have to stylize it enough to make it unique enough to get a trademark on it. If you remember, the old wheel logo could not be trademarked.

I'm just looking forward to more options for shirts, etc... we have been stuck with the limited variations of the same ol' design for years.

Yeah, with a quick google image search I was able to come up with some complete pilot wheels that might make the trademarking an issue...









All in all it seems fine for a secondary logo, something on the legs of shorts, maybe on the chest of a polo shirt. It isn't revolutionary by any means but it gives more options for apparel and whatnot.

I like it

The only question now is, which logo's do I use for my cornhole set?

DTLegend wrote:I like it

The only question now is, which logo's do I use for my cornhole set?

Only $191.39 from =12497963&gclid=CJX72_CfoMECFU1afgodKAwAPw]Wayfair.com.

More from the Bookstore website... no apparel with the new logo yet, however.  I need some time to decide if I like it...  I don't hate it though.

http://uportland.bncollege.com/webapp/wcs/stores/servlet/Nike_Classic_Hoodie/ProductDisplay?parentCatId=&imageId=890649&level=&graphicId=P004520PTUN06P&categoryId=40360&catalogId=10001&langId=-1&storeId=28051&productId=400000074380&topCatId=40000

I think it looks pretty sharp! Would actually think about getting this if the logo was embroidered as opposed to screen printed.

LOVE IT! Can't wait to see what apparel they turn out with this!

"People had a strong affinity for the old anchor and wheel mark:

Official release and longer video here:http://portlandpilots.com/news/2014/10/17/GEN_1017142052.aspx?utm_source=Fire%20Engine%20RED&utm_medium=email&utm_campaign=Rebranding%20NAB

I will frame this comment in saying that I have not yet been into the bookstore, I have only been looking at their website apparel options.

I am already disappointed in this brand roll out, from an apparel standpoint.  A major complaint of mine previously was the lack of variety/options in the use of the logos/texts (almost everything was just the small P logo on the chest, or the larger centered stacked Portland Pilots logo... with little to no variation).  If you look at the items with the new wheel/anchor logo, it is the same thing.  Every single sweatshirt and t-shirt is the exact same thing: the new logo, with the word "Portland" under it.  Where is the creativity?  The design?  The visual interest?  Variety?  Why would I be interested in buying something in this new design that everyone else has the exact same version of?  I certainly wouldn't be inclined to buy more than 1 item, either.

I realize we don't have the connection and demand to Nike to match what UofO has, but check out some of our comparable WCC schools:

Check out the variety SMC has: LINK

USF has nice selections: LINK

Pepperdine has some nice choices: LINK

This is not a new problem...  this has been an issue dating back to the old wheel logo--and the P logo was supposed to address it... yet there was little in Nike apparel at any given moment in the bookstore, and even less available in Chiles.  The bookstore REALLY needs some competition.  

(Or at least a resident t-shirt enthusiast...)